Principles
Below are the 6 guiding principles referenced in the book that will transform your communication when implemented.
Less Is More
Design for Easy Navigation
Emphasize Why They Should Care
Make Reading Easy
Use Enough Formatting, But No More
Make Responding Easy
Less Is More
Use fewer words, include fewer ideas, and make fewer requests of your reader.
Design for Easy Navigation
People skim, so: make the purpose immediately clear; organize content; and make separate topics, ideas, and asks visually distinct.
Emphasize Why They Should Care
Make it clear why readers should care about your message.
Make Reading Easy
Use short, familiar words and brief, straightforward sentences. Check readability and aim for a 5th grade reading level or below when possible.
Use Enough Formatting, But No More
Use formatting to draw attention to the most important items. Don’t overuse formatting; remove it from information that is not critical.
Make Responding Easy
Make next steps and action items clear, precise, and easy to follow through on. Provide all information needed and reduce the number of steps required to act.