Everybody Loves a Winner. So What Happens if Trump Loses?

Everybody Loves a Winner. So What Happens if Trump Loses?

Mr. Rogers and Mr. Moore found in a series of studies that supporters were more willing to take action such as volunteering or donating on behalf of a preferred candidate when the candidate was a bit behind in the polls instead of being narrowly ahead.
‘Losing Messages’ Boost Online Fundraising

‘Losing Messages’ Boost Online Fundraising

A recent study by researchers at Harvard University’s John F. Kennedy School of Government and the University of California, Berkeley found that donors and would-be donors are more likely to click on a fundraising email and contribute if the candidate highlights...